Starbucks Coffee
By Miodrag Trajkovic
You probably never heard of Starbucks before the 1990s, but the company has actually been around longer than that. Starbucks opened their first store way back in 1971 in Seattle. The name is nautical in nature. It was taken from Herman Melville's novel Moby Dick. Moby Dick is a classic about the whaling industry in the 19th century. It is a rather appropriate name, since the coffees that Starbucks served were imported from around the world.
Then in 1982, Howard Schultz joined the Starbucks organization and while he was on a trip to Italy, he discovered the popularity of the espresso bars and decided that the idea had potential for the Starbucks Company. The rest, as they say, is history.
During the 1990s, Starbucks spread out across the United States as well as into the rest of the coffee-drinking world and soon became a publicly traded company. Today there are more than 6,000 Starbucks stores in more than 30 countries around the world, and they haven't stopped expanding.
Starbucks now offers their ground coffee beans by mail order and it probably won't be long before you will be able to purchase t-shirts and mugs with the Starbucks logo by mail as well. These items are not yet available by mail order, but they likely will be in the near future.
You don't have to look far to find a Starbucks store. They seem to keep popping up everywhere. There's a good reason...or several good reasons. First, the Starbucks organization insists that diversity really is the spice of life. The organization also insists that the very highest of standards be applied to purchasing, roasting, and delivery of every single cup of coffee that is sold. It's a philosophy that works!
