Sunday, April 22, 2012


History of Lavazza Coffee

By Steve Turley

Luigi Lavazza began the tradition of quality associated with Lavazza coffee beans when he opened a grocery store in 1895 that sold coffee. Lavazza's claim to fame is that he was the first coffee maker to incorporate a variety of different beans into his java to create blends. Even today, Lavazza is known for its decadent blends made from beans around the world. Lavazza utilizes both Arabica and Robusta coffee in its blends; some are a mixture of Arabica and Robusta coffee while others feature 100% Arabica. Arabica and Robusta coffees are grown in many locations around the world; Robusta is found primarily in the Eastern Hemisphere while Arabica is found worldwide, mostly in areas of high altitude.

In addition to creating the first coffee blends, Lavazza can claim another feat: the first coffee company to offer their java in vacuum-sealed packages. This revolutionary packaging was first introduced in the 1960s. By then, Lavazza had transitioned from the grocery business to devoting 100% of the company toward coffee. In Italy, where Lavazza originated, it dominates 45% of the coffee market.

In addition to producing world-renowned coffee, Lavazza also creates single-serving machines for both home and commercial use. The Lavazza Espresso Point machine and Lavazza Blue are two excellent ways to ensure you are enjoying your Lavazza beans to their fullest. Both machines utilize special Lavazza espresso pods, or single-serving cartridges, to guarantee the perfect amount of grounds per cup. Lavazza's coffee offerings include Crema e Aroma, Caffe Crema, and its decaffeinated blend called Dek.

Lavazza's company history is as rich as the flavor of its coffee. The next time you are craving a cup of gourmet coffee, consider the excellent quality of Lavazza coffee beans, originating in Italy, one of the premiere locations for coffee.
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