Wednesday, April 25, 2012


How Starbucks Made Coffee History

Executive summary about Starbuck Coffee History By Adam P Archer

To sum it all up the Coffee Giant known as Starbucks Coffee, made a huge impact in all of our lives, from the way we drink our coffee, to the type of coffee we choose. 

Lets take a step back in time:

At the beginning when the coffee giant first started out in Seattle in 1971, Starbucks coffee was just three friends with a passion for fresh gourmet coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker. They opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.

By that time Starbucks coffee was the biggest roaster in Washington with six different stores. In 1981 the little coffee giant managed to get the attention of Howard Schultz, a plastics salesman that noticed the huge supply of plastic drip coffee thermoses they were buying from Hammarplast.

Starbucks Coffee 1982, history was marked forever when Baldwin hired the highly energetic Schultz as the new marketing developer. Schultz was amazed and amused with the vibrant coffee culture of Italy.

Schultz modified the Starbucks bare-breasted mermaid logo into a more socially acceptable figure, changed the name of Il Giornale to Starbucks and converted the six existing Starbucks coffee roasting shops into a more elegant, suitable coffee houses. Starbucks coffee history was just starting to take form.

Starbucks Coffee

Executive summary about Starbuck Coffee By Miodrag Trajkovic

You probably never heard of Starbucks before the 1990s, but the company has actually been around longer than that. Starbucks opened their first store way back in 1971 in Seattle. It is a rather appropriate name, since the coffees that Starbucks served were imported from around the world.

During the 1990s, Starbucks spread out across the United States as well as into the rest of the coffee-drinking world and soon became a publicly traded company. 

Starbucks now offers their ground coffee beans by mail order and it probably won't be long before you will be able to purchase t-shirts and mugs with the Starbucks logo by mail as well. 

First, the Starbucks organization insists that diversity really is the spice of life. 




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